VAN EDEN design

In 2007, as in-house designer at Psychometrics Canada Ltd., I was tasked with updating the company website design, make it fully bilingual, improve usability, build in flexibility and increase sales. I was responsible for project management, design, navigation, usability, working with the CM/programming service provider, testing, uploading content, training staff to process online orders, coordinating translations, and planning launch. This project spanned more than 6 months. Following the launch of the site in July 2007, online sales increased more than 30%, the flexibility of the layout allowed better targeting of customers, and our French customers were pleased to be interacting with the company completely in their language for the first time.